Advertisement has been one of the most prominent forms of publicity. Around the world advertisements have evolved itself in manifold ways. Advertising agencies also no longer directly advertise their products, as they are aware that the viewers are no longer getting influenced or in other words the advertisements which are direct no longer have the ability to change or influence their buying options of the audience. So every ad agency in India and the world have evolved themselves and now they have come up with the ideas so innovative that the audience is very indirectly influenced by it. All the ad agencies in India have learnt to involve elements like love, friendship and good bye to advertise and promote their products.
In the 1900s between 1925-1977, newspapers was the most prominent mediums of advertisements in India, advertising agencies in India, post independence would advertise in the news paper medium. There were slots given for advertisements and were sorted categorically. This remained as the most prominent medium of advertisement till the radio gained popularity. The main difference between the advertisements in news paper and radio was the lively touch of a human voice that they could add in a radio ad.
Every ad agency in India then evolved from printed advertising agency in India that was only into the print media. Though statistical report state that there was inflow of ads in the print media, the numbers were weak. The Radio had taken over and was advertising jingles, news, sponsor roles and songs which were interesting for the audience and also revenue generating for the sponsors.
ads in news papers to playing live ads or recorded ads in radio. The rate of success was high as the number of people who could have a radio to the number of people who could read was high. There started the demise of every
Advertisements through Radio remained the undisputed champion till the advent of television. Once the televisions became famous in the late 1900s, advertisements in radio’s faced the same fate as the newspapers ads. Every Ad agency in India wanted to now switch from radio ads to Television ads as the audience could both listen and watch the advertisement at the same time. All the sources who wanted to get their products advertised turned to the TV. Post TV came the era where advertisements through the internet have become popular. The advertising agencies realized that humans nowadays have a very brisk paced life. They do not have the luxury of time to watch television at home, and as they are constantly working on the internet. The best way they could advertise was through internet and that is when the phase of Digital Marketing began. It will soon sub due the Television Advertising industry.
So to conclude as humans evolved every ad agency in India evolved along with it. They learnt to forecast the future and plan things in advance to counter it or get along with it.
